The answer to a question can only ever be as good as the question that is first asked.

It is always tempting to start to think of solutions before all the needs and constraints are properly identified and given due consideration. It is therefore imperative that before the design process gets underway, the important strategic questions about the feasibility and purpose of the project are fully considered.  Only then is the design effort concentrated upon providing the perfect answers to the right questions.

Waterland Associates will help you develop your strategic briefing document, so that when you start to consider design solutions, you can judge them against a well developed set of criteria, and consequently make the right decisions.